Steps to Buying a Car Made Fast and Easy!

By Grant Cardone, The New York Times Best Selling Author

It is no longer necessary to spend hours on the Internet shopping for a car or visiting a half a dozen dealerships to get a great deal. I am going to show you how to go to your local auto dealer and get a great deal without making it a long drawn out, painful process and I should know, I have been providing automotive sales training and automotive sales management training to auto dealers for 25 years. With the influence of the Internet, manufacturer’s input, and competition the old strategies of how to buy is outdated and actually makes buying your next vehicle more painful than necessary.

Auto dealers know there is no shortage of information available to you as a consumer, so they are now using documentation to replace long painful negotiations. Car dealers are replacing traditional automotive sales training with education. They are educating their sales and management teams on how they can create a positive customer buying experience. One key to creating that experience is by using transparent documentation to make the purchase process easy and fast.

Auto dealers aren’t any more interested in a long, drawn-out processes than the customer is. Because of this, it is no longer necessary to spend three weeks doing research, shopping half a dozen dealerships and countless hours in painful negotiations.

The New York Times Bestselling Author shows buyers the 6 steps that will guarantee a great deal without wasting time:

1) Approach the auto dealer as a buyer. Your best strategy when buying a car is to identify yourself as a buyer, not a shopper. Don’t be defensive; present yourself as an easy buyer to deal with. The customer that approaches a car dealer defensive and pushy tends to cause the dealership personnel to respond the same way.

2) Price is not your greatest concern. Let the sales person know that price is not your biggest concern, and the car is your main focus. This will be music to the sales person and make them butter in your hands. Let them know that you know price is easy once the vehicle is right. This will make the sales process quicker by reducing confrontation, and later will make getting your best terms even easier.

3) Determining the right car for you. Contrary to outdated strategies, the best way to determine the right vehicle is not online or on the phone but at the dealership. A trick to make sure you are on the right vehicle is to look at the vehicles just above and just below what you think you want. Any interest in either of the other two product choices means you are not yet on the perfect product for you.

4) Test-drive the vehicle. Driving the vehicle will actually save you time negotiating and makes the dealership feel like they have done their job and provides them with more confidence in giving you their best price.

5) Request a computer documented proposal. Ask the dealership to present their offer to you electronically. The most progressive, customer satisfaction-driven dealers today utilize technology to provide the buyer with computer-generated proposals. Full-disclosure proposals will include price, trade figures, purchase and lease payments, down payments and interest rates all at one time. Ask your dealer, “Do you use electronic proposals to document your offer?” Computer generated documentation avoids wasted time in the negotiations and unnecessary games. Car dealers know that time is important to the 21st century buyer and are using technology to improve the buying experience.

6) Determining a fair price? Franchised automotive dealers in the United States operate on about the same net margins as a grocery store–(2% net margin – after all expenses). Most transactions generate more money to state and local taxes than profits to the dealer. For instance, the taxes in California are 8.75, so if the dealer has a gross mark up (before expenses) of 6% on a 20,000 car, they will have a gross profit of $1,200 while the state will collect almost $1,800. Keep in mind the State of California isn’t even in the car business. Based on the taxes collected, use your own logic to make sense of what a fair price to offer the dealer is. Your dealer will love this logic and remove time and pain from the process.

It is outdated thinking that you have to shop five locations to get a good deal. The next time you are ready to roll in something new just follow my steps; let your dealer know you are there to buy, be sure you are on the right car, ask that they present their proposal electronically. Lastly, let them know you have been trained how to buy a car from The New York Times Best Selling Author Grant Cardone, and I guarantee you a great deal!

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14 Responses to Steps to Buying a Car Made Fast and Easy!

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    • Amr says:

      The actual waleoshle value placed on the car by the dealer (they will almost NEVER tell you this number) will be within pocket change regardless of what dealership you go to. What really matters is your negotiating skills vs the sales staff’s skills. (They will win most of the time unless you are an experienced negotiator in your own right.) The next factor will be how much “wiggle room” exists in the vehicle that you are buying. If you are looking at a new compact at a Chrysler dealer and a new mid-sized Ford there will be more bargaining room at the Ford house so it may appear that they are offering you more on your trade. They really are not, they’re just shifting the numbers around to make it appear that way.The best way to buy a new car is to sell your old one privately for cash. You’ll ALWAYS get more money on a private sale than a dealer will allow waleoshle on a trade. If you insist on trading in, say for convenience sake, bargain on the new vehicle as if you were a cash buyer who is NOT trading in a car. Once you have a firm deal signed by management, bring up your trade. Don’t let them mess with the selling price on the new car after that point. What they are offering you on your trade is something close to the true waleoshle value. That number should be very close no matter what dealership you are at.Watch out for one trick that I’ve seen a lot of lately. Dealers will show you the Black Book waleoshle price and claim that that’s all that it’s worth. What they are showing you however is the pricing for vehicle AUCTIONS. Auction pricing is always less than waleoshle because the buyers are not permitted to do much more than look over the cars and listen to the engine running. They can’t drive them or put them on a lift for a close evaluation. Insist that they use the NADA waleoshle dealer guide pricing which will always be higher. That’s fair because they have had a chance to carefully inspect your car, unlike when they buy at auction.

    • Gabriel says:

      diferfent dealerships give diferfent prices of several thousand dollars sometimes. usually a dealership that gives you MORE for your trade will charge MORE for the car they are selling so it works out to be about the same. what you want to avoid is a dealership that sells THEIR vehicle for a premium, and wants to give you wholesale auction price for yours. These are generally more easily identifiable by the ultra high pressure salespeople. Your best bet is to go to several dealerships and see what they will offer you for your vehicle and the selling price on their’s. Also, take someone with you that is bold enough to help you out of high-pressure situation.

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