Prestige Ford Hosts Annual Bass Master Tournament

Cast your line into the competition at the 3rd Annual Bass Master Tournament hosted by Randall Reed’s Prestige Ford Garland and RAD-Rides.

The event takes Sunday, April 9, 2017, place at Lake Ray Hubbard — SH66 Boat Ramp Park, 1120 West Rusk, Rockwall, TX 75087.

Registration begins at 5 a.m. with a numbered start at 6 a.m.  Teams start numbers will be in order of registration with weigh-ins taking place at 2:45 p.m.

Those who get the best catch!

Guaranteed Payout for 1st Place is $3,000. Second place is $1,000, third place is $750, fourth place receives $500 and the biggest bass bring in $500.  There is a $1,000 bounty for a five bass aggregate stringer of 30 lbs. See official rules for full details.

For every team entered, the event will donate $20 to the Task Force Dagger Foundation to provide assistance to U.S. Special Operations Command members and their families.

Entry Fee Options:

  • $100 Entry Fee Early Registration
  • $120 Entry Fee Morning of Registration
  • Additional $20 to enter the Biggest Bass

To register, contact Sheena Sharapata via e-mail at or call (214) 477-7245. For early registration, sign up  by April 7th.  Upon inquiry, registration forms and official rules will be e-mailed out accordingly.

Special Thanks

Thank you to our sponsors Supreme Lending and Victory Fishing Events. To learn more about Prestige Ford in Garland, visit

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Prestige Ford Drives 4 UR Community

Ready to take a spin for a good cause.  Join Randall Reed’s Prestige Ford in Garland for the upcoming Drive One 4 UR Community Event taking place Saturday, March 25, 2017, from 9 a.m. – 5 p.m. m.

The FUNdraising event is free to you but bring $20 per test drive to benefit the North Garland Area Habitat for Humanity at the Restore, which is located at 2360 Crist Road in Garland, TX.

For every valid test drive completed, Ford will donate $20 to the Garland Area Habitat for Humanity up to 300 test drives. That means the charity could received up to a $6,000 donation to help to build homes for families in need.

The Garland Area Habitat for Humanity (GAHFH) was founded in 1993. It is part of a global, non-profit housing organization, Habitat for Humanity International. Operating on Christian principles, GAHFH shares the mission of Habitat International, seeking to put God’s love into action by building homes, communities and hope.

GAHFH is dedicated to eliminating substandard housing in Garland, Rowlett, Sachse, and worldwide through constructing, rehabilitating and preserving homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions.  Habitat for Humanity was founded on the conviction that every man, woman and child should have a simple, durable place to live in dignity and safety and that decent shelter in decent communities should be a matter of conscience and action for all. To learn more, visit

For questions regarding the event or to schedule a test drive, e-mail Sheena Sharapata at To learn more about Prestige Ford in Garland (serving greater Dallas, Mesquite, Rockwall, Richardson, Plano), log onto

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Prestige Ford Celebrates 5 Consecutive President’s Award

Randall Reed’s Prestige Ford in Garland, is proud to announce it has earned additional elite honors for their excellence in customer service and sales. The Dallas/Fort Worth-area dealership has earned a total of 14 President’s Award. The most recent honor is Prestige Ford’s 5th consecutive President’s Award from Ford Motor Company.

“Earning this award one time can be very challenging,” said Randall Reed, owner of Prestige Ford. “So, being recognized year after year after year makes the honor all the more incredible. Our dealership family at Prestige Ford in Garland truly cares about our wonderful customers and providing 100% total satisfaction. This award is a testament to their hard work and the care they put forth each and every day.”

In order to achieve a President’s Award, a Ford dealer must exceed customer expectations in every department. This prestigious award salutes the top-performing Ford dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction – in both sales and service – in automotive retailing.

Ford Award Flashback: Randall Reed’s Prestige Ford proudly receives the dealership’s 4th consecutive President’s Award in 2016.

“We are so pleased and thankful that our customers took time to share their positive feedback, which led to this award,” said Justin Wright, General Manager/Operating Partner “It is such an honor for our entire Prestige team to be recognized for five consecutive years in a row,” he said. “We are proud of the job our Ford dealership family does, and we appreciate the thousands of customers who have allowed us the opportunity to earn their business and their positive reviews.”

Prestige Ford is family owned by the Reed family who believe in treating every customer like one of their own. The dealership has been serving the automotive needs of North Texas customers for over a quarter of a century. During that time, the award-winning dealership has received many accolades, including numerous President’s Awards and Ford’s highest honor, the Triple Crown.

“Every sales and service visit are backed by our 25-year-plus reputation and excellent Better Business Bureau record,” said Mr. Reed. “We are looking forward to provide the same award-winning automotive service for many more years to come.”

About Randall Reed’s Prestige Ford in Garland, Texas
Prestige Ford in Garland is located at 3601 S. Shiloh Road in Garland, Texas. Prestige sells new Fords, Certified Pre-Owned Fords, pre-owned cars, trucks and SUVs. Prestige Ford also offers on-site parts, service and collision departments. The location also offers Quick Lane Tire & Auto Center, which all makes and all models and doesn’t require an appointment. The Dallas-area Ford dealership is known for its quality service, selection and dedication to customer satisfaction. Prestige is a strong proponent of the community. The dealership sponsors many local schools, charities and non-profit organizations. For more information, visit
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Future Ford Could Be Virtual Assistant

At Prestige Ford, we already think our cars are pretty darn smart, but can you imagine that in addition to understanding what we say, in the future they may also know how we feel.

The next step for the cars of tomorrow could be to pick up on tiny changes in our facial expression as well as modulations and inflections in our speaking voice, easing the driving experience for consumers.  Nearly 90 percent of all new cars are expected to offer voice recognition capability by 2022.*

Equipped with sophisticated microphones and in-car cameras, advanced systems could learn which songs we like to hear when we are stressed and those occasions we prefer to simply enjoy silence. Interior lighting could also complement our mood.

According to Fatima Vital, senior director, Marketing Automotive, Nuance Communications, which helped Ford develop voice recognition of the SYNC in-car connectivity system, “We’re well on the road to developing the empathetic car which might tell you a joke to cheer you up, offer advice when you need it, remind you of birthdays and keep you alert on a long drive,”

Cloud-based voice control is anticipated to be available on 75 per cent of new cars by 2022, * and it is predicted future systems would evolve into personal assistants that shuffle appointments and order takeaways when drivers are held up in traffic jams.

Movie fans will recall in the film “Her,” Scarlett Johansson’s character Samantha catered to Theodore Twombly’s every command, as a voice recognition system, which with uncanny accuracy, learned his mood, needs and wants – just from the sound of his voice. Someday soon, your car could do something similar.

Coming this summer, Ford’s in-car connectivity system SYNC 3 will enable drivers to connect to Amazon’s virtual assistant Alexa and offers 23 different languages and many local accents. By accessing cloud-based resources, cars of the future could enable even more drivers to speak their native language, good news for those celebrating International Mother Language Day.

“Voice commands like ‘I’m hungry’ to find a restaurant and ‘I need coffee’ have already brought SYNC 3 into personal assistant territory,” said Mareike Sauer, voice control engineer, Connectivity Application Team, Ford of Europe. “For the next step, drivers will not only be able to use their native tongue, spoken in their own accent, but also use their own wording, for more natural speech.”

Apple CarPlay™ provides a simplified way to use the iPhone interface on a car’s touch screen, giving users access to Siri Eyes-Free voice controls, as well as Apple Maps, Apple Music, Phone, Messages, and a variety of third party apps. Android Auto™ delivers Google Maps and music to a car’s screen while enabling voice controls for phone calls and messaging. *

A research project Ford is currently running with RWTH Aachen University includes using multiple microphones to improve speech processing and reduce the effect of external noise and potential disruptions. Nuance says that within the next two years, voice control systems could prompt us with: “Would you like to order flowers for your mum for Mothers’ Day?” “Shall I choose a less congested but slower route home?” and “You’re running low on your favourite chocolate and your favourite store has some in stock. Want to stop by and pick some up?”

Future gesture and eye control would enable drivers to answer calls by nodding their head, adjust the volume with short twisting motions, and set the navigation with a quick glance at their destination on a map.

So is there a danger that, as in the movie “Her,” we might fall for our advanced voice recognition systems?

“Lots of people already love their cars, but with new in-car systems that learn and adapt, we can expect some seriously strong relationships to form,” said Dominic Watt, senior lecturer, Department of Language and Linguistic Science, University of York. “The car will soon be our assistant, travel companion and sympathetic ear, and you’ll be able to discuss everything and ask anything, to the point many of us might forget we’re even talking to a machine.”

Come experience your future Ford today at Prestige Ford in Garland (serving Dallas, Ft. Worth, Mesquite, Rockwall, Richardson, Plano)or visit

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** SYNC languages include Arabic, Chinese, Czech, Danish, Dutch, English (Australian), English (UK), English (US), French, French (Canada), German, Italian, Korean, Norwegian, Polish, Portuguese, Portuguese (Brazil), Russian, Spanish, Spanish (Mexico), Swedish, Taiwanese, Turkish, Coming later this year are English (India), Finnish and Thai.

Apple, Apple CarPlay, iPhone, Apple Maps, and Siri are trademarks of Apple Inc. Android Auto, Google, Google Play and other marks are trademarks of Google Inc.Futu

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Ford Fusion Claims Top Award For Family Sedan

At Randall Reed’s Prestige Ford on Shiloh Road in Garland, the Ford Fusion is one of the most popular family sedans.  So, it comes as no surprise that it has earned one of MotorWeek’s top honors.  The 2017 Ford Fusion was recognized as the 2017 Drivers’ Choice Award for Best Family Sedan.

People who buy it love the most technology-packed Fusion.  It is the first Ford vehicle in North America to offer adaptive cruise control with stop-and-go functionality and Pre-Collision Assist with Pedestrian Detection. These features are among 20 driver-assist technologies available across the Fusion lineup, including Fusion Hybrid, Fusion Energi and Fusion Sport models.

The sporty sedan features a 2.7-liter V6 EcoBoost® engine, along with Intelligent All-Wheel Drive and continuously controlled damping for an even more fun-to-drive experience.

Every year, MotorWeek assesses new cars, trucks and SUVs, judging vehicles from a buyer’s point of view and taking into account such factors as trends, innovation, value and reliability.

When you’re ready to test drive one for yourself, visit Prestige Ford in Garland (serving greater Dallas, Mesquite, Rockwall, Richardson, Plano) or log on to

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Christmas Comes Early: Prestige Ford Gives Away 2016 Ford Fiesta

Justin Wright, GM/OP delivers the good news to the Brown family they have won a 2016 Ford!

For one family, Christmas has arrived early.  Santa teamed up with Randall Reed’s Prestige Ford to giveaway a 2016 Ford Fiesta on Friday, December 23rd, 2016.

At a live drawing that evening,  Justin Wright, General Manager/Operating Partner of Prestige Ford read out the name of each participant until the winner was announced. Drum Roll…  Mr. & Mrs. Brown’s names were called out, which was also broadcast live simultaneously on 94.9 KLTY.

The Brown family have been loyal customers to Prestige Ford over the years. The couple has purchased four cars from the Dallas-Fort Worth area Ford dealership and say they continue to return for Prestige’s exceptional customer service.

Participants had several months to register in the Christmas Comes Early Fiesta Giveaway and had to be present to win at the dealership.  Rockwall Wraps wrapped the new Ford in a custom Christmas design.

Randall Reed’s Prestige Ford will be giving away another vehicle coming soon so make sure to check back at for more details to come.

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Prestige Ford Sponsors Ronnie Lerma Motorcycle Poker Run

ronnie lerma motorcycle run at prestige ford

Attendees for 16th Annual Ronnie Lerma Motorcycle Poker Run gather at Prestige Ford in Garland for the charitable event

Randall Reed’s Prestige Ford in Garland is proud to be part of yet another successful Ronnie Lerma Motorcycle Poker Run. The 16th annual event was held at Randall Reed’s Prestige Ford Saturday morning from 9 to 11 a.m.

After the motorcycle run, the top 10 motorcycle show and top 20 car and truck show registration was held at Harley Davidson off of Centerville Road in Garland. Local sponsors donated items for the silent auction and there were family activities, vendors, food and door prizes.

The event is held to honor Officer Ronnie Ray Lerma, who began his career as a police officer with the City of Garland, Texas in 1987. He served as a patrol officer until 1995, at which time he became a Motorcycle Traffic Officer. On September 21, 1998, Officer Lerma was on duty working a traffic assignment on LBJ. While on the inside shoulder of the freeway issuing a citation, he was struck and fatally injured by an oncoming vehicle attempting to pass on the shoulder. Officer Lerma was survived by his wife and two young children ages 5 and 9.

In memory and to honor Officer Lerma, the other officers of the Garland Police Department wanted to stage an event to remember his life and his sacrifice. Because screen-shot-2016-09-17-at-1-32-04-pmOfficer Lerma was a motorcycle officer and he also had a love for classic cars, it was decided to have a car and motorcycle show with all the proceeds from the show going to a charity of the family’s choice. The first show took place in 2001 and continues to this day as an annual event.

Metroplex chapter of C.O.P.S. is a non-profit 501© (3) organization that allows C.O.P.S. to reimburse survivors for their travel expenses to Hands on Programs held for survivors, to meet other survivors and receive essential peer and professional support. It allows for training for law enforcement agencies on survivor victimization issues and dealing with the day-to-day traumas experienced by officers working our increasingly violent streets.

More information on this great organization can be found at To learn more about Prestige Ford, visit

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Prestige Ford Sponsors 16th Ronnie Lerma Motorcycle Run

Randall Reed’s Prestige Ford is once again proud to support the 16th annual Ronnie Lerma Motorcycle Run and Car & Bike Show. Prestige Ford in Garonnie lerman motorcykel run rland (serving Dallas, Rockwall, Mesquite, Richardson, Plano, Grapevine and D/FW) will sponsor the event and provide breakfast for the registered riders on Sept. 17 at 9 a.m. (last bikes leaves at 10 a.m.).

The annual event honors the memory of Officer Lerma who died in the line of duty in 1998 while issuing a traffic citation. The Garland Police Department not only pays tribute to him annually, but all of the proceeds go to the family’s chaIMG_0187rity of choice.

Prestige Ford, located at 3601 S. Shiloh Road (off 635 and Garland Ave.) is the starting point this year. There will be games and prizes.

Later, event goers will enjoy the Car and Motorcycle Show and the  annual Dallas Harley-Davidson Blood, Sweat & Gears Bike Build-Off at Dallas Harley-Davidson on Centerville Road in Garland, TX.

To learn more, visit:

Stop by the Prestige Ford dealership at 3601 S. Shiloh in Garland for more information or to register.

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Prestige Ford Sponsors Drive One 4UR Garland Owls!

Screen Shot 2016-08-29 at 8.10.06 AM

Calling all Garland Owl teachers, parents and friends of Garland High School. Randall Reed’s Prestige Ford invite you to test drive a new Ford and trigger a donation to The Garland Owl’s DECA on October 13th!!

DECA chapters are for students interested in preparing for entrepreneurial, marketing or management careers. The FUNdraiser is fast, fun and free for you to help kids raise up to $8,000 in funds from Ford.

What: Ford Test Drive

When: Thursday, October 13, 2016

Time: From 10 A.M. to 7 P.M.


Garland High School
310 S. Garland Ave., Garland, TX 75040

How it Works:

For every FREE test drive, Ford will donate $20 to DECA! Drive the all-new 2017 Ford Escape & help the school earn an additional bonus of $10 for DECA.

To learn more or to RSVP for a preferred time, e-mail

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Roll Up Your Sleeves to Donate Blood with Prestige Ford

CBC final 04-sansMark your calendars! August 4th, from noon to 4 p.m., you can roll up your sleeves and help your community. The Randall Reed’s Prestige Ford dealership family will be donating blood to Carter BloodCare.  The Ford dealer in Garland, Texas (serving Dallas, Mesquite, Rockwall, Richardson) invites customers and community members to sign up to donate too.

The Carter BloodCare donation bus will be at Prestige Ford, located at 3601 S. Shiloh Road, off Garland Road and 635.

Carter BloodCare’s primary purpose is to provide life-saving resources to local hospitals in our regional communities. The organization is one of the AABB-accredited blood centers in the state, their laboratory is certified by the Foundation for the Accreditation of Cellular Therapy (FACT), and they are licensed by the Food and Drug Administration (FDA). Additionally, Carter BloodCare is  affiliated with America’s Blood Centers – a group of community blood centers providing half of the blood that is transfused in the United States.

Stop by Prestige Ford to give a few minutes and your donation that could be life-saving for a community member in need.

To learn about the donation process or Carter BloodCare, go to  To learn more about Randall Reed’s Prestige Ford in Garland, Texas, visit

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