Prestige Ford Celebrates 100 Years of the Ford Truck

Randall Reed’s Prestige Ford in Garland, Texas (servicing Dallas/Fort Worth area) is proud to be part of a very special 100 year celebration for the Ford truck.  One hundred years ago today, Ford introduced its first purpose-built truck, the 1917 Ford Model TT. It forever changed the auto industry – and the very nature of work itself.
A century later, Ford trucks remain among the most iconic vehicles in the world. F-Series is America’s best-selling truck for 40 consecutive years and best-selling vehicle for 35 straight years. In Canada, Ford F-Series has enjoyed 51 consecutive years as best-selling pickup and now marks seven straight years as best-selling vehicle.

Over the past 100 years, Ford continuously has worked to improve its trucks by listening to truck owners and developing new innovations that improve their ability to get the job done. These innovations give today’s Ford truck owners greater towing and hauling capability, advanced engines for improved efficiency, and driver-assist technologies that make it easier and more convenient to operate.

Birth of a legend

Nine years after the Model T rolled onto the scene, Ford customers started asking for a vehicle that could haul heavier loads and provide greater utility for both work and deliveries. On July 27, 1917, Ford responded with the Model TT, which retained the Model T cab and engine. The Model TT came with a heavier-duty frame capable of carrying one ton of payload. The factory price was $600; 209 were sold that year.

Similar to the Fordson tractor introduced in 1917, Henry Ford envisioned a chassis that would be able to accommodate third-party beds, cargo areas and other add-ons that could deliver increased functionality. The visionary had created a formula for success. By 1928, Ford had sold 1.3 million Model TTs before replacing the truck with the more capable Model AA with a 1.5-ton chassis.

Henry Ford marketed his early trucks heavily in rural areas, according to Bob Kreipke, Ford historian. “Model AA trucks in particular had a certain class to them,” he said. “Customers could use them on the farm, yet still take them to church on Sunday.”

Like the Model TT, the Model AA was available exclusively as a chassis cab offered in two lengths, with new powertrain and axle options for greater capacity. To stay ahead in what had become a hotly competitive business, Ford replaced the Model AA with the even more capable Model BB in 1933. Many were outfitted as mail and freight vehicles, ambulances and stake trucks. Two years later, Ford introduced the 1935 Model 50 pickup, powered exclusively by its famous Ford Flathead V8 engine.

By 1941, Ford had sold more than 4 million trucks. Changing over to war production resulted in the loss of consumer sales but a gain in experience building heavy-duty military truck chassis and four-wheel-drive personnel carriers. A year after consumer production resumed in 1947, Ford leveraged that knowledge to provide even more innovations for its customers.

“After the war, a lot of rural Americans moved to urban and suburban centers looking for work, and many took their Ford pickups with them,” said Kreipke. “Ford saw this as an opportunity, and began work on the next generation of trucks for 1948, what came to be known as F-Series Bonus Built trucks.”

This first-generation F-Series covered Classes 2 through 7 capacities – from the half-ton F-1 to the much larger F-8 cab-over truck. With the arrival of the second-generation F-Series for 1953, Ford increased engine power and capacity, and rebranded the series. The F-1 became the F-100, while F-2 and F-3 trucks were integrated into the new F-250 line. F-4 became F-350. Class 8 trucks were spun off into a new C-Series commercial truck unit that produced iconic C-, H-, L-, N-, T- and W-Series Ford trucks.

During this time, Ford trucks started looking less utilitarian, sporting two-tone paint, automatic transmissions, and improved heater and radio offerings. New standard features debuted with the 1953 F-100, including armrests, dome lights and sun visors. Lower and with a wider cab, the new truck featured integrated front fenders and a more aerodynamic design.

In 1957, Ford tested a car-based truck – the Falcon Ranchero. It was marketed as “More Than a Car! More Than a Truck!” This light-duty truck brought car-like amenities to consumers.

Creating the Built Ford Tough brand


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Forty four years after the Model TT, the company introduced its fourth-generation F-Series in 1961. Lower and more sleet, it debuted Ford’s revolutionary twin I-beam front suspension. An upscale Ranger package appeared in 1967. Ads emphasized improved comfort, value and durability, as Ford trucks now offered power steering and brakes, and a lower chassis profile. A larger SuperCab option introduced in 1974 featured more comfortable seating to attract dual-purpose work and family buyers.

With the arrival of the sixth-generation F-Series in 1975, Ford dropped the popular F-100, replacing it with a higher-capacity F-150 pickup to combat the C/K trucks from General Motors. By 1977, F-Series pulled ahead in the sales race, and 26 million trucks later, Ford hasn’t looked back.

That same year, a copywriter for a Ford truck magazine is said to have written three simple words that would come to define the brand – Built Ford Tough. It is more than a slogan – it’s the F-Series brand promise to its owners and the mantra for Ford’s entire truck team.

Trucks were fast becoming universal family vehicles, in addition to being work trucks, according to Kreipke. Instead of renting a truck for a big job or for towing, people now had ones they could use for work during the week, then hitch a trailer to and haul the family in for weekend getaways. Ford trucks were adapting to the changing, more active American lifestyle.

Premium edition trucks, such as the Lariat package introduced in 1978, offered more comfort features including air conditioning, leather trim, and power windows and locks. In 1982, Ford charted a different course with an all-new compact truck – Ranger. Versatile and efficient, Ranger quickly built a reputation for being tough and capable, leading it to thrive in diverse markets around the world. Now, after a seven-year hiatus, Ford is reintroducing an all-new Ranger in North America in 2019.

Expanding a Ford Tough Lineup

Ford reset the benchmark again in 1998 with the introduction of F-Series Super Duty. Engineered for fleet and heavy-duty work use, Super Duty – from the F-250 all the way up to the F-750 – more clearly defined Ford trucks for a growing base of commercial applications.

With an expanding lineup of F-Series trucks, the company added high-end trim and technology packages to meet customers’ diverse needs. The addition of King Ranch, Platinum and Limited model trucks provided more luxury content along with improved functionality and capability. Features such as premium leather-trimmed seating, SYNC® with navigation, sunroofs and heated seats, along with gross vehicle weight and tow ratings in the 15,000-pound range combined to deliver on the Built Ford Tough brand promise.

While Ford worked to continuously increase truck capabilities, the company made bold investments in efficiency, too. Powerful, yet efficient EcoBoost® V6 engine technology debuted for 2011, providing customers with better fuel economy and power. This was followed by the industry’s first high-strength, military-grade, aluminum-alloy body for the 2015 F-150, providing customers the “and” solution of greater efficiency and more capability. Two years later, 2017 Super Duty trucks also got lighter-weight high-strength, military-grade, aluminum-alloy bodies – a savings Ford reinvested in providing best-in-class towing and hauling capability.

Innovation on the performance front continued, too, with Ford leading the way in the specialty truck segment. Early examples include Harley-Davidson F-150 and F-150 SVT Lightning. Then came Raptor – the first off-road trophy truck from a major manufacturer.

Inspired by desert racing and designed specifically to meet the needs of off-road truck enthusiasts, the purpose-built F-150 Raptor set the bar high for off-road performance. Today’s second-generation 2017 F-150 Raptor features a 450-horsepower EcoBoost V6, 10-speed transmission, and segment-exclusive Terrain Management System with electronic-controlled transfer case and differentials.

When you’re ready for a truck to get the job done, Prestige Ford in Garland (serving the Dallas, Rockwall, Mesquite, Roulette, Plano, Richardson areas) is your award-winning location for  selection, service and saving. Take the short drive to 3601 S. Shiloh (off 635 and Garland Road) to see and save for yourself. Log on anytime to www.PrestigeFord.com!

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Prestige Ford Hosts Annual Bass Master Tournament

Cast your line into the competition at the 3rd Annual Bass Master Tournament hosted by Randall Reed’s Prestige Ford Garland and RAD-Rides.

The event takes Sunday, April 9, 2017, place at Lake Ray Hubbard — SH66 Boat Ramp Park, 1120 West Rusk, Rockwall, TX 75087.

Registration begins at 5 a.m. with a numbered start at 6 a.m.  Teams start numbers will be in order of registration with weigh-ins taking place at 2:45 p.m.

Those who get the best catch!

Guaranteed Payout for 1st Place is $3,000. Second place is $1,000, third place is $750, fourth place receives $500 and the biggest bass bring in $500.  There is a $1,000 bounty for a five bass aggregate stringer of 30 lbs. See official rules for full details.

For every team entered, the event will donate $20 to the Task Force Dagger Foundation to provide assistance to U.S. Special Operations Command members and their families.

Entry Fee Options:

  • $100 Entry Fee Early Registration
  • $120 Entry Fee Morning of Registration
  • Additional $20 to enter the Biggest Bass

To register, contact Sheena Sharapata via e-mail at ssharapata@wcao.net or call (214) 477-7245. For early registration, sign up  by April 7th.  Upon inquiry, registration forms and official rules will be e-mailed out accordingly.

Special Thanks

Thank you to our sponsors Supreme Lending and Victory Fishing Events. To learn more about Prestige Ford in Garland, visit www.PrestigeGarland.com.

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Prestige Ford Drives 4 UR Community

Ready to take a spin for a good cause.  Join Randall Reed’s Prestige Ford in Garland for the upcoming Drive One 4 UR Community Event taking place Saturday, March 25, 2017, from 9 a.m. – 5 p.m. m.

The FUNdraising event is free to you but bring $20 per test drive to benefit the North Garland Area Habitat for Humanity at the Restore, which is located at 2360 Crist Road in Garland, TX.

For every valid test drive completed, Ford will donate $20 to the Garland Area Habitat for Humanity up to 300 test drives. That means the charity could received up to a $6,000 donation to help to build homes for families in need.

The Garland Area Habitat for Humanity (GAHFH) was founded in 1993. It is part of a global, non-profit housing organization, Habitat for Humanity International. Operating on Christian principles, GAHFH shares the mission of Habitat International, seeking to put God’s love into action by building homes, communities and hope.

GAHFH is dedicated to eliminating substandard housing in Garland, Rowlett, Sachse, and worldwide through constructing, rehabilitating and preserving homes; by advocating for fair and just housing policies; and by providing training and access to resources to help families improve their shelter conditions.  Habitat for Humanity was founded on the conviction that every man, woman and child should have a simple, durable place to live in dignity and safety and that decent shelter in decent communities should be a matter of conscience and action for all. To learn more, visit http://www.garlandhabitat.org

For questions regarding the event or to schedule a test drive, e-mail Sheena Sharapata at ssharapata@wcao.net. To learn more about Prestige Ford in Garland (serving greater Dallas, Mesquite, Rockwall, Richardson, Plano), log onto www.PrestigeGarland.com.

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Prestige Ford Celebrates 5 Consecutive President’s Award

Randall Reed’s Prestige Ford in Garland, is proud to announce it has earned additional elite honors for their excellence in customer service and sales. The Dallas/Fort Worth-area dealership has earned a total of 14 President’s Award. The most recent honor is Prestige Ford’s 5th consecutive President’s Award from Ford Motor Company.

“Earning this award one time can be very challenging,” said Randall Reed, owner of Prestige Ford. “So, being recognized year after year after year makes the honor all the more incredible. Our dealership family at Prestige Ford in Garland truly cares about our wonderful customers and providing 100% total satisfaction. This award is a testament to their hard work and the care they put forth each and every day.”

In order to achieve a President’s Award, a Ford dealer must exceed customer expectations in every department. This prestigious award salutes the top-performing Ford dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction – in both sales and service – in automotive retailing.

Ford Award Flashback: Randall Reed’s Prestige Ford proudly receives the dealership’s 4th consecutive President’s Award in 2016.

“We are so pleased and thankful that our customers took time to share their positive feedback, which led to this award,” said Justin Wright, General Manager/Operating Partner “It is such an honor for our entire Prestige team to be recognized for five consecutive years in a row,” he said. “We are proud of the job our Ford dealership family does, and we appreciate the thousands of customers who have allowed us the opportunity to earn their business and their positive reviews.”

Prestige Ford is family owned by the Reed family who believe in treating every customer like one of their own. The dealership has been serving the automotive needs of North Texas customers for over a quarter of a century. During that time, the award-winning dealership has received many accolades, including numerous President’s Awards and Ford’s highest honor, the Triple Crown.

“Every sales and service visit are backed by our 25-year-plus reputation and excellent Better Business Bureau record,” said Mr. Reed. “We are looking forward to provide the same award-winning automotive service for many more years to come.”

About Randall Reed’s Prestige Ford in Garland, Texas
Prestige Ford in Garland is located at 3601 S. Shiloh Road in Garland, Texas. Prestige sells new Fords, Certified Pre-Owned Fords, pre-owned cars, trucks and SUVs. Prestige Ford also offers on-site parts, service and collision departments. The location also offers Quick Lane Tire & Auto Center, which all makes and all models and doesn’t require an appointment. The Dallas-area Ford dealership is known for its quality service, selection and dedication to customer satisfaction. Prestige is a strong proponent of the community. The dealership sponsors many local schools, charities and non-profit organizations. For more information, visit www.PrestigeGarland.com.
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Future Ford Could Be Virtual Assistant

At Prestige Ford, we already think our cars are pretty darn smart, but can you imagine that in addition to understanding what we say, in the future they may also know how we feel.

The next step for the cars of tomorrow could be to pick up on tiny changes in our facial expression as well as modulations and inflections in our speaking voice, easing the driving experience for consumers.  Nearly 90 percent of all new cars are expected to offer voice recognition capability by 2022.*

Equipped with sophisticated microphones and in-car cameras, advanced systems could learn which songs we like to hear when we are stressed and those occasions we prefer to simply enjoy silence. Interior lighting could also complement our mood.

According to Fatima Vital, senior director, Marketing Automotive, Nuance Communications, which helped Ford develop voice recognition of the SYNC in-car connectivity system, “We’re well on the road to developing the empathetic car which might tell you a joke to cheer you up, offer advice when you need it, remind you of birthdays and keep you alert on a long drive,”

Cloud-based voice control is anticipated to be available on 75 per cent of new cars by 2022, * and it is predicted future systems would evolve into personal assistants that shuffle appointments and order takeaways when drivers are held up in traffic jams.

Movie fans will recall in the film “Her,” Scarlett Johansson’s character Samantha catered to Theodore Twombly’s every command, as a voice recognition system, which with uncanny accuracy, learned his mood, needs and wants – just from the sound of his voice. Someday soon, your car could do something similar.

Coming this summer, Ford’s in-car connectivity system SYNC 3 will enable drivers to connect to Amazon’s virtual assistant Alexa and offers 23 different languages and many local accents. By accessing cloud-based resources, cars of the future could enable even more drivers to speak their native language, good news for those celebrating International Mother Language Day.

“Voice commands like ‘I’m hungry’ to find a restaurant and ‘I need coffee’ have already brought SYNC 3 into personal assistant territory,” said Mareike Sauer, voice control engineer, Connectivity Application Team, Ford of Europe. “For the next step, drivers will not only be able to use their native tongue, spoken in their own accent, but also use their own wording, for more natural speech.”

Apple CarPlay™ provides a simplified way to use the iPhone interface on a car’s touch screen, giving users access to Siri Eyes-Free voice controls, as well as Apple Maps, Apple Music, Phone, Messages, and a variety of third party apps. Android Auto™ delivers Google Maps and music to a car’s screen while enabling voice controls for phone calls and messaging. *

A research project Ford is currently running with RWTH Aachen University includes using multiple microphones to improve speech processing and reduce the effect of external noise and potential disruptions. Nuance says that within the next two years, voice control systems could prompt us with: “Would you like to order flowers for your mum for Mothers’ Day?” “Shall I choose a less congested but slower route home?” and “You’re running low on your favourite chocolate and your favourite store has some in stock. Want to stop by and pick some up?”

Future gesture and eye control would enable drivers to answer calls by nodding their head, adjust the volume with short twisting motions, and set the navigation with a quick glance at their destination on a map.

So is there a danger that, as in the movie “Her,” we might fall for our advanced voice recognition systems?

“Lots of people already love their cars, but with new in-car systems that learn and adapt, we can expect some seriously strong relationships to form,” said Dominic Watt, senior lecturer, Department of Language and Linguistic Science, University of York. “The car will soon be our assistant, travel companion and sympathetic ear, and you’ll be able to discuss everything and ask anything, to the point many of us might forget we’re even talking to a machine.”

Come experience your future Ford today at Prestige Ford in Garland (serving Dallas, Ft. Worth, Mesquite, Rockwall, Richardson, Plano)or visit www.PrestigeGarland.com.

# # #

* http://www.autonews.com/article/20170122/OEM06/301239846/alexa-do-i-need-a-virtual-assistant-in-the-car

** SYNC languages include Arabic, Chinese, Czech, Danish, Dutch, English (Australian), English (UK), English (US), French, French (Canada), German, Italian, Korean, Norwegian, Polish, Portuguese, Portuguese (Brazil), Russian, Spanish, Spanish (Mexico), Swedish, Taiwanese, Turkish, Coming later this year are English (India), Finnish and Thai.

Apple, Apple CarPlay, iPhone, Apple Maps, and Siri are trademarks of Apple Inc. Android Auto, Google, Google Play and other marks are trademarks of Google Inc.Futu

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Ford Fusion Claims Top Award For Family Sedan

At Randall Reed’s Prestige Ford on Shiloh Road in Garland, the Ford Fusion is one of the most popular family sedans.  So, it comes as no surprise that it has earned one of MotorWeek’s top honors.  The 2017 Ford Fusion was recognized as the 2017 Drivers’ Choice Award for Best Family Sedan.

People who buy it love the most technology-packed Fusion.  It is the first Ford vehicle in North America to offer adaptive cruise control with stop-and-go functionality and Pre-Collision Assist with Pedestrian Detection. These features are among 20 driver-assist technologies available across the Fusion lineup, including Fusion Hybrid, Fusion Energi and Fusion Sport models.

The sporty sedan features a 2.7-liter V6 EcoBoost® engine, along with Intelligent All-Wheel Drive and continuously controlled damping for an even more fun-to-drive experience.

Every year, MotorWeek assesses new cars, trucks and SUVs, judging vehicles from a buyer’s point of view and taking into account such factors as trends, innovation, value and reliability.

When you’re ready to test drive one for yourself, visit Prestige Ford in Garland (serving greater Dallas, Mesquite, Rockwall, Richardson, Plano) or log on to www.PrestigeGarland.com.

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Christmas Comes Early: Prestige Ford Gives Away 2016 Ford Fiesta

Justin Wright, GM/OP delivers the good news to the Brown family they have won a 2016 Ford!

For one family, Christmas has arrived early.  Santa teamed up with Randall Reed’s Prestige Ford to giveaway a 2016 Ford Fiesta on Friday, December 23rd, 2016.

At a live drawing that evening,  Justin Wright, General Manager/Operating Partner of Prestige Ford read out the name of each participant until the winner was announced. Drum Roll…  Mr. & Mrs. Brown’s names were called out, which was also broadcast live simultaneously on 94.9 KLTY.

The Brown family have been loyal customers to Prestige Ford over the years. The couple has purchased four cars from the Dallas-Fort Worth area Ford dealership and say they continue to return for Prestige’s exceptional customer service.

Participants had several months to register in the Christmas Comes Early Fiesta Giveaway and had to be present to win at the dealership.  Rockwall Wraps wrapped the new Ford in a custom Christmas design.

Randall Reed’s Prestige Ford will be giving away another vehicle coming soon so make sure to check back at www.PrestigeGarland.com for more details to come.

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Prestige Ford Sponsors Ronnie Lerma Motorcycle Poker Run

ronnie lerma motorcycle run at prestige ford

Attendees for 16th Annual Ronnie Lerma Motorcycle Poker Run gather at Prestige Ford in Garland for the charitable event

Randall Reed’s Prestige Ford in Garland is proud to be part of yet another successful Ronnie Lerma Motorcycle Poker Run. The 16th annual event was held at Randall Reed’s Prestige Ford Saturday morning from 9 to 11 a.m.

After the motorcycle run, the top 10 motorcycle show and top 20 car and truck show registration was held at Harley Davidson off of Centerville Road in Garland. Local sponsors donated items for the silent auction and there were family activities, vendors, food and door prizes.

The event is held to honor Officer Ronnie Ray Lerma, who began his career as a police officer with the City of Garland, Texas in 1987. He served as a patrol officer until 1995, at which time he became a Motorcycle Traffic Officer. On September 21, 1998, Officer Lerma was on duty working a traffic assignment on LBJ. While on the inside shoulder of the freeway issuing a citation, he was struck and fatally injured by an oncoming vehicle attempting to pass on the shoulder. Officer Lerma was survived by his wife and two young children ages 5 and 9.

In memory and to honor Officer Lerma, the other officers of the Garland Police Department wanted to stage an event to remember his life and his sacrifice. Because screen-shot-2016-09-17-at-1-32-04-pmOfficer Lerma was a motorcycle officer and he also had a love for classic cars, it was decided to have a car and motorcycle show with all the proceeds from the show going to a charity of the family’s choice. The first show took place in 2001 and continues to this day as an annual event.

Metroplex chapter of C.O.P.S. is a non-profit 501© (3) organization that allows C.O.P.S. to reimburse survivors for their travel expenses to Hands on Programs held for survivors, to meet other survivors and receive essential peer and professional support. It allows for training for law enforcement agencies on survivor victimization issues and dealing with the day-to-day traumas experienced by officers working our increasingly violent streets.

More information on this great organization can be found at www.metroplexcops.org. To learn more about Prestige Ford, visit www.PrestigeGarland.com.

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Prestige Ford Sponsors 16th Ronnie Lerma Motorcycle Run

Randall Reed’s Prestige Ford is once again proud to support the 16th annual Ronnie Lerma Motorcycle Run and Car & Bike Show. Prestige Ford in Garonnie lerman motorcykel run rland (serving Dallas, Rockwall, Mesquite, Richardson, Plano, Grapevine and D/FW) will sponsor the event and provide breakfast for the registered riders on Sept. 17 at 9 a.m. (last bikes leaves at 10 a.m.).

The annual event honors the memory of Officer Lerma who died in the line of duty in 1998 while issuing a traffic citation. The Garland Police Department not only pays tribute to him annually, but all of the proceeds go to the family’s chaIMG_0187rity of choice.

Prestige Ford, located at 3601 S. Shiloh Road (off 635 and Garland Ave.) is the starting point this year. There will be games and prizes.

Later, event goers will enjoy the Car and Motorcycle Show and the  annual Dallas Harley-Davidson Blood, Sweat & Gears Bike Build-Off at Dallas Harley-Davidson on Centerville Road in Garland, TX.

To learn more, visit:

Stop by the Prestige Ford dealership at 3601 S. Shiloh in Garland for more information or to register.

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Prestige Ford Sponsors Drive One 4UR Garland Owls!

Screen Shot 2016-08-29 at 8.10.06 AM

Calling all Garland Owl teachers, parents and friends of Garland High School. Randall Reed’s Prestige Ford invite you to test drive a new Ford and trigger a donation to The Garland Owl’s DECA on October 13th!!

DECA chapters are for students interested in preparing for entrepreneurial, marketing or management careers. The FUNdraiser is fast, fun and free for you to help kids raise up to $8,000 in funds from Ford.

What: Ford Test Drive

When: Thursday, October 13, 2016

Time: From 10 A.M. to 7 P.M.

Where:

Garland High School
310 S. Garland Ave., Garland, TX 75040

How it Works:

For every FREE test drive, Ford will donate $20 to DECA! Drive the all-new 2017 Ford Escape & help the school earn an additional bonus of $10 for DECA.

To learn more or to RSVP for a preferred time, e-mail SSharapta@wcao.net.

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